Many people think that SEO is a highly challenging job to do. But, they do not know that SEO basics are pretty simple and vital. Do you know that around 58% of web traffic comes from Google organic results? This is worth learning if you have a website. 

Understanding the basics of SEO helps you succeed in this competitive world.

Why is SEO important?

Getting web traffic on Google more than other search engines means understanding the importance of SEO basics.

How SEO works is significant in making your position in the primary search engine result pages. Google and other search engines have algorithms to rank pages based on hundreds of signals.

SEO is a process of boosting these signals to get your website ranked in the organic search results.

SEO Basic 1 – Content

You need to give importance to the content quality on your website to avoid making a big mistake. The quality and original content on the website are the most lucrative factors in gaining more visibility and traffic. Google gives importance to fresh content. This makes Google understand that you are still alive.

Content helps in keeping people on your site. It also signals to Google and other search engines that you are providing useful and valuable information to the readers.

SEO Basic 2 – Meta Descriptions and Headlines

If you have a website, you must know that the Meta description and headline of your webpage or a post are shown in the search results. It is the first thing a user looks at when searching for the desired information. So, it is essential to make these things sound and practical.

Though they are not direct ranking signals for search engines, they carry some importance that you need to understand and work on.

SEO Basic 3 – Links

Without link building, your website may remain at the bottom of google search results. However, having website links has been one of the critical factors of Google for years and remains at the top of the list.

It would work if you are well-versed in link-building techniques, or you can hire an SEO expert to get top-quality links to your website.

SEO Basic 4 – User experience

Search engines give importance to user experience, which means they collect data based on how users behave when they visit your website. Therefore, if your website’s user experience is not up to the mark, it will negatively impact SEO.

So, having unique content, a fast loading speed, proper metadata, and link-building work great in gaining an excellent user experience.