Tell us about your business and what you want your ads to achieve. A verified advertising professional who covers your postal code will get in touch to explain what management involves, how it is priced and how to judge results, before you commit to a contract.
A verified professional will get in touch.
Not every manager does all of these. Ask exactly what the fee covers.
Structuring campaigns around what you sell and where you sell it.
Researching the searches your customers make.
Headlines and descriptions that explain your offer.
Deciding how much to spend and where.
Counting calls, forms and bookings that come from the ads.
Showing what happened and adjusting as you learn.
What you pay the manager, flat, as a percentage of ad spend or by the hour.
What Google charges when people click your ads, plus GST or HST. Ask for it to be billed to you directly, or shown clearly if the agency pays it for you.
A one-off charge some managers make to build the account.
Landing pages, call tracking and reporting tools, which may cost more.
Some managers need you to spend a minimum for results to be meaningful.
How long you are tied in, and what leaving costs.
And will I have full access to it at all times?
Separately, and where I can see both, with taxes shown.
Calls, forms and bookings, not only clicks.
In plain language, with the cost of each enquiry.
And is it included?
Length, notice, automatic renewal and any penalty.
We'd rather connect you with the right provider once than flood your inbox with a dozen you'll never call back.
What you pay a manager and what you pay Google are separate. You hear how to keep them clear, so you can see where the money goes.
Clicks are not customers. You hear how to ask for reports based on enquiries and calls.
You can ask questions and compare, and nobody pushes you to sign on the spot.
Typically they set up and run your ads: choosing what to advertise, writing the ads, setting budgets and bids, tracking the enquiries the ads bring in, and adjusting over time. They may also advise on the page people land on.
It varies. Common methods are a flat monthly fee, a percentage of what you spend on ads, or an hourly rate. Namoye doesn't set prices. Ask what is included and whether there are set-up fees, and whether the quote includes GST or HST.
The management fee pays the manager. The ad spend is what you pay Google when people click your ads, and GST or HST applies to it. Ask how each is billed, and be cautious if the agency pays Google and adds a charge you can't see.
You should. The account should be in your business's name, with you as an owner, so you keep the history and the data if you ever change manager. Ask this before you start.
No. Results depend on your market, your budget, your offer and your website. Be cautious of promises of a set number of customers or a guaranteed return.
Ask for reports on what matters to your business, such as calls, form enquiries and the cost of each. Ask how those will be tracked, and whether calls are recorded or counted.
Yes. Ads send people to a page on your website, and if that page is unclear or slow, the money is wasted. Ask whether the manager reviews it, or whether that is part of a separate service.
In Canada, advertising must follow the Competition Act, which prohibits false or misleading claims, and industry codes such as those from Ad Standards. Some industries, such as finance, health and cannabis, have extra rules. Tracking visitors for advertising can bring privacy laws into play, and Quebec requires French. Ask how the manager handles these.
If you advertise to customers in Quebec, the law generally requires French, and many businesses run separate English and French campaigns elsewhere. Ask the manager how they handle bilingual campaigns and whether they cost more.
The badge shows an agency meets certain requirements set by Google, but it is not a guarantee of results. Ask for references from businesses like yours.
The length, how to end it and what that costs, what the fee covers, how reports work, and who owns the account. Be wary of long contracts with heavy penalties for leaving and automatic renewals you could miss.
Raise it with the agency first, in writing. If it isn't resolved, the Competition Bureau can look into misleading claims, and a lawyer or provincial small business services can explain your options for a contract dispute.
What your business does, where your customers are, a rough monthly ad budget, your website address if you have one, and your postal code. If you don't have everything, send the request anyway.
No. Namoye is a free matching service, and it isn't affiliated with Google. It doesn't run ads. Any proposal or quote comes from the company that contacts you.
No to both. A verified provider contacts you, and Namoye is free for you.
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Namoye is a free matching service. It is not a marketing agency, supplier or consultant, and it isn't affiliated with Google. Any proposal or quote comes from the company that contacts you. No one can guarantee advertising results. Read any contract carefully, and make sure your ad account is in your name, before you sign.
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